ODDLY
Brand Identity - Packaging - Campaign - Digital Design
Brand Identity - Packaging - Campaign - Digital Design
Oddly is a fictional sparkling tea brand created for consumers looking for something more elevated than soda or sparkling water without reaching for alcohol. The identity combines sophisticated typography with unexpected visual elements to reflect a product that challenges expectations of what tea can be.
The Brief: Create a contemporary sparkling tea brand that feels elevated but approachable, stands out in a crowded beverage category, and appeals to consumers looking for an interesting non-alcoholic alternative.
Research + Strategy
Four brand attributes: Curious · Expressive · Elevated · Assured
Final creative direction: Unexpectedly Elevated — A confident, contemporary identity combining sophisticated typography with unexpected visual moments.
Naming + Logo Development
Naming exploration: Tea?, Mhm, Oddly, Else
The flowing wordmark is interrupted by a geometric “L,” introducing one deliberately unexpected element into an otherwise cohesive form.
Visual Identity
Everything behaves normally—until something doesn't.
The wordmark flows → the L interrupts it.
The bubbles are circular → one distorts.
The campaign begins familiar → something unexpected happens.
The bubbles are circular → one distorts.
The campaign begins familiar → something unexpected happens.
Typography: Adventures Unlimited Script / Avenir Next
Color Palette: light complementary colors
Packaging
The identity is built around unexpected interruptions - flowing typography broken by a geometric letterform and familiar bubbles that distort beyond their expected shape.
Campaign
The launch campaign turns Oddly's visual idea into a surreal world where an oversized bubble pulls a woman—and her giant can of Oddly—into the sky.
Instagram Post
E-commerce Website - Figma
Court & Crown
Brand Identity - In Progress
Glow — EDM Festival campaign
Event Identity - Poster Design - Social Media
Poster/COver Design
ELITE CLUB
Editorial Design - Mockup
Interactive Magazine
